Tips for Effective Social Branding on LinkedIn

 

Let’s face it – nowadays, before meeting anyone, we seek their profile on Facebook to check up on them. From their Display Picture, About Me section, Groups, Likes etc., we scan all information that is publically available about them, which in turn helps in creating a perception about them. Similarly, more and more recruiters are looking at your LinkedIn profile as a preliminary scan for any job application, which helps them create a first impression about you on the pretext of checking up on your professional history. Whether you’re a fresher, an experienced professional or even an entrepreneur, your LinkedIn Profile could be a prominent stepping stone to a plethora of career opportunities in the future. Similarly, from a business perspective, it is crucial that your company, no matter how big or small, have an updated and active LinkedIn page for both existing and potential employees to connect with your company as well as track its activities and events. Whether you have a profile or a page, branding yourself socially on LinkedIn matters a lot.

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Here is my take on how to turn your LinkedIn profile/page (p/p) into your unique Social Brand that sets you apart from others in a more structured and specialized social networking environment offered by LinkedIn. First, keep in mind the following pointers to keep your USB a strong one:

  • Don’t Design your P/P like Facebook

While running multiple pages and integrating content on multiple social media sites is beneficial, LinkedIn requires a certain level of sophistication and rich content as compared to Facebook or Twitter. So be careful before you post a picture or share random, irrelevant content on LinkedIn.

  • Update Information Regularly

Whether it’s a new job, or a new product, employees and employers alike are following your LinkedIn p/p carefully, and any information about a new job or shared content shows in their news feed. Thus, you must keep updating the information on a regular basis to keep your fellow users and page followers in the loop.

  • Keep It Crisp

Your p/p should be content-rich, but don’t overdo it. It is important for you to use the right keywords in the right manner to make sure that your p/p comes up in the top search results for your chosen industry and/or job.

  • Get Good Endorsements

Any profile looks better when endorsed by fellow employees/mentors. Similarly, sharing endorsed content on your company page helps strengthen your social brand by instilling brand equity in the page followers.

Keeping these tips in mind while managing your LinkedIn p/p will not only help in creating your unique brand, but also enable you to create genuine visibility about you as a professional or a company that other professionals can seek out and connect with. This will also enable you to develop appropriate content, which can greatly help you in running LinkedIn-specific social media campaigns for your page successfully.

Want to know how to run a LinkedIn marketing campaign? Stay tuned for more from LearnSocial…

Aakanksha Khanna, Partnership Associate

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DigiMarketing: The Future is Now….

 

With practically everything going digital, from the way we work to the way we communicate among ourselves, it is inevitable that marketing should follow the digital path. From email flyers from e-commerce sites bombarding us about exciting offers and discounts, popup ads strategically placed on social networking sites to catch our attention, to mobile applications exposing us to a variety of ads, digital marketing, or DigiMarketing as it is known nowadays, is everywhere around us. While conventional marketing methods are still relevant, more and more companies are adopting digital marketing techniques on a growing scale to acquire new consumers as well as manage their existing consumers. Whether its content-based marketing, email marketing, social media marketing or mobile marketing, consumers are being subjected to multiple integrated digital marketing channels every day. This in turn has a significant impact on their buying behavior patterns, something which is crucial for companies to track, understand and ultimately convert into profitable business.

DigiMarketing is making its presence felt on a rapid scale, and here are some latest stats for the same:

  • Around 93% of shopper’s buying decisions are influenced by social media
  • Approximately 70% of businesses are acquiring their consumers through social media like Facebook, Twitter and LinkedIn
  • Video sharing on YouTube is going to exceed 100 hours of content per minute
  • According to estimates, nearly 67% of global data will be video by 2017
  • Mobile ad spending is expected to cross $1.1 Billion by year-end
  • Location-targeting marketing campaigns are expected to reach an ad spend of $5.8 Billion by 2016
  • Businesses that blog are grabbing up to 70% more leads than those who don’t

What do all these stats mean? They simply indicate one thing: DigiMarketing is here to stay. And with a plethora of digital media impacting our daily lives, there is a need to understand how DigiMarketing really works and how we can use it to get ahead in the global market, both as individuals and as business entities.

Feeling DigiMarketed yet? Stay tuned for more from LearnSocial….

-Aakanksha Khanna, Partnership Associate

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Startup or Giant? Experience the Best of Both @LearnSocial

There has been abundant discussion on the startup versus giant debate. While working in a successful and established company gives you widespread exposure to the corporate world and adds brand value to your resume, working in a startup offers a chance to experience cross-functional work, inculcating a deeper sense of ownership in you as an employee. There is a gradual learning curve for a large company’s employees, unlike their startup counterparts whose learning curves are in sync with the organization’s growth from Day 1 itself. Although the level of responsibility and commitment required from startup employees might be relatively higher than their giant equivalents, there is also much lesser resources that startups have access to that can help their employees achieve their goals. However, at LearnSocial, an e-learning startup, I can safely assure you that all these characteristics can be found within the company.

Working in LearnSocial, I have discovered the unique ideology of this organization: we work like a startup, but think like a giant! All LS employees have access to world-class technologies and resources to help deliver their goals; as Societals, we have the liberty to work whichever way we want, as long as the work is done in the time it should be. If there’s any assistance that we require, ranging from office equipment or online resource access to a coffee machine for the cafeteria, a quick notification to the concerned department is all it takes. The organization follows a flat structure where everyone is accessible at any time, even the CEO. The culture at LS is open – the interns enjoy a light conversation with the Product Head over lunch, and the CEO interacts with all employees on a daily basis. Although office timings are fixed, we really don’t mind working late in our cozy office. One might think that leaving late from office many days a week means that our social lives are getting impacted, but at LS, we follow a simple quote: “The startups that do well are the ones that are working all the time.” We are given cross-functional assignments to help us get exposed to the diverse departments of the company and get a hang of how processes work. While working on a task like identifying the market opportunities for a particular online course might seem miniscule in comparison to analyzing the quarterly results for a big company, the pride and satisfaction that we Societals achieve when we see our small tasks combining and amalgamating into LearnSocial’s vision is nothing short of tremendous. At LearnSocial, we get new opportunities every day to experience the best of both worlds and in turn deliver our best to the company.

There is no denying the fact that working for either a giant or a startup will have its share of pros and cons, but in my opinion, it’s better to be a big asset for a small company than a small asset for a big company.

 

-Aakanksha Khanna, Community Developer

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