emailmarketing

The essentials of Email Marketing

Computers were originally invented and used for scientific purposes, but they have come a far way in the last 20 years where personal computers have been the norm. They are no longer for just computing and calculations, and it is hard to imagine anyone without a computer in this day and age. With the adoption of personal computers as mainstream and the expansion of internet services, email has become the de facto mode of communication via computers. This opened up a new avenue for marketers to employ a new and more efficient marketing technique, that of digital marketing and more specifically email marketing.

Even with texting and messenger services becoming popular communication tools, email marketing is still the rockstar for marketers to promote and market commercial messages. We use email for all our official communication purposes, and even for informal ones. Marketers leverage the widespread usage of the email medium to send ads, request business, solicit sales or donations, or send information which the recipient might find interesting or useful. Email marketing is primarily used to build loyalty and trust among clientele, generate a brand value and awareness which a customer will easily recognize and relate to. It enhances the relationship between a brand/company/merchant with their current, previous and new customers through repeat business and regular updates about the products and services being offered.

There are numerous interdependent factors that make or break an email campaign. The first and probably the most important one would be the email list. Having a strong mailing list gives an edge to any marketing campaign and this list can be homegrown through own user base or purchased lists from online databases and list brokers. Once the list is set, the next point of focus is the design of the email. Nobody would give a second glance at an email which appears bland, verbose or unorganized. So the onus is on the marketer to avoid spammy content and present their proposition in an enticing style. The best way to go is keeping it simple, crisp and short. Who would want to scroll through an entire email! The right call-to-action and its placing seals the deal and could generate a potential buyer.

 

An efficient and dependable Email Software and Email Service Provider (ESP) is the difference between an optimized campaign and being blacklisted by the receiver. ESPs provide user-friendly tools for list management and even design, offer great dashboards for measuring your email campaign that too at a very reasonable fee. This is one place where loosening the purse string pays better. All the effort of obtaining a good list, making a great design and using a good ESP will go in vain if the emails are not sent keeping in mind the timing and frequency. We wouldn’t be interested in checking out an email on a Monday morning when we are busy with work related tasks or on a Friday evening when we just can’t wait to get out of the office. So timing is the key, and this can change the game. Frequent emails are annoying. Keep them coming at a steady rate and you have yourselves a happy client base.

When done right, email marketing is one of the most efficient ways to promote and market a brand and with the right set of tools and elements by your side, there is no telling what heights you will reach. If you find this fascinating, boy then you should checkout our smashing Digital Marketing course where you will learn more about email marketing techniques and strategies along with other digital marketing practices.

 

 

 

 

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SEO: The name says it all!

It is pretty clichéd to say that Search Engine Optimization (SEO) is essential for a website and webpage. But why? What does it do? Is it really that important? The answer to the last question is yes, it is mighty important! While your website is your fancy business suit, SEO adds the sartorial touch of a fine Italian tailor. It makes you look more presentable and appealing. SEO helps your website cleanup and get better and relevant search results every single time. A website with optimized content can bring in the organic traffic in mammoth numbers, all without spending a penny.

SEO cannot be seen as a cost; rather it is an investment that will definitely give you the returns. Your website is your sales rockstar and SEO gives it the much needed Gibson Les Paul to make it just that much cooler. You can multiply your impact and advertise for free with SEO. Now isn’t that a treat! But what exactly goes into making a webpage SEO friendly? SEO has two components – on page and off page. On page SEO deals with the factors that have an effect on your listing in natural or organic search results that you have a control over such as HTML code, tags etc. and off page SEO deals with factors that are not in your control such as link popularity and page rank.

There are different methods of getting your page optimized, which include:

  • Indexing through tools such as Webmaster
  • Preventing crawling so that undesirable content does not show in search results
  • Proper use of keywords and keyword density to give the result people are looking for
  • Increasing prominence through crosslinking, updated content, URL normalization
  • Inserting content that is relevant to user needs and product/service offering and avoiding duplicate content
  • Formatting the page appropriately with tags, proper navigation and a sitemap

While indexing, search engines go through each page of the website to collect, parse, and store data for quick and correct information retrieval. It checks the number of times a word is used in the website and if it is relevant to the search query and the weight of the word (through tags etc.) to publish the results for the user. Hence strong keyword research and placement is necessary to always be able to pop up in the top of the search results.

Yes, SEO has been met with criticism where counter arguments have been raised that it’s not worth the effort and search engines have moved beyond SEO for search engine rankings. But, it’s not entirely agreeable because people still rely on search engines to get their information and the results that are on top or on the first page get the most traffic and views. So if you want more traffic, SEO is the way to go.

SEO is the handy assistant that helps you make your good website even better, with amazing search rankings which translate to more leads and sales. So what are you waiting for, get on board with SEO and see the magic happen.

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Step into the world of Web Designing

Before all you Spiderman fans begin rolling out your crazy ideas, no, web designing does not have anything to do with actual web slinging. Now that I have your attention, let us see what it actually is with respect to computing.

Web design in its broadest sense denotes creation and maintenance of internet websites/webpages. With every business trying to make an online presence, web designing has become more relevant than ever. Whether you are a start-up in a garage or an established MNC, your visibility becomes manifold with a dedicated website listing out everything about you and your work. Visibility brings in clients and with clients comes the moolah. Having a well-designed website which grabs attention is bound to get your revenue mills rolling. When a consumer has no idea about your services, the webpage offers a peek into your company and services, establishing a point of contact.

Well, designing a website isn’t as easy as 1, 2, 3 as you might think. A lot of planning and thought goes into the content and design aspects. Since it is supposed to serve as a front end/client side application, there cannot be much room for laxity. The illustration shows the considerations that go into the design:

Design flowchart illustrated by a designer

 

These are the front end aspects. What follows next is the technical bit. Most webpages are coded using HTML/HTML5 and CSS. Web designers also have a working knowledge of other languages such as JavaScript, PHP and Flash. The software is used to design a presentable and interactive user interface. The elements of web design include color, layout, graphic appearance, information architecture, fonts and content. Design principles of balance, contrast, emphasis, rhythm, and unity are employed to give a fluid appearance. The end user experience is always kept in mind and the interaction is made as user friendly as possible.

A site can be made user friendly by focusing on its navigation tools, use of multimedia to stimulate curiosity, compatibility with different browsers, and rendering a dynamic and interactive interface. It is all about what meets the eye and what meets the eye needs to catchy, bold and attention grabbing.

It is essential to understand your average site visitor’s psyche. Most do not spend more than couple of seconds perusing through a website and it is in this time that you have to make your mark. Begin with your point straight away, so that they know you mean business. The mantra followed by most designers is “Less is more”. It is in the best interest to keep the paragraphs short, the content concise and engaging, and use audio-visual content to keep them hooked on.

Now that you’ve gotten a glimpse of web designing and its necessity, I’m sure you’re itching to know how you can learn and employ this skill. Head over to us @LearnSocial and check out our different courses on web designing. We have courses for all levels of learners and I’m sure we have one for you too. Why wait, enroll now and step into our learning circle.

 

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Relevance of Social Media Analytics in the Online Age

The use of internet has gone beyond its initial expectations and parameters. Interaction through social media has become the widest use of this technology and how! The rise of increased users and the need for online presence has given way to social networking sites, blogs, forums and many more tools. Since the whole world is online, so are the services and products on offer by various companies. This entire online sphere of existence has given way to a smart analysis tool, what we popularly call social media analytics.

Social media analytics refers to the gathering and analysis of data from online resources and map the trends of consumers. We express our entire lives on various online platforms like Facebook, WordPress, YouTube, Flickr, Twitter, Instagram among others.  This data is used to measure how the product is prevailing with its users and what is the general consensus on the abilities of the product. This gives the business an insight into the consumers’ minds and can be used to determine a future course of action. Social media analytics helps companies take business decisions based on how its product is trending in terms of social media presence in the form of reviews, complaints, satisfaction levels etc. This enables a more real time picture than just the sales and revenue numbers. social-analytics Having access to customer opinions at such a base level is beneficial for a company, and by properly leveraging this information gathered from millions of netizens, a company can take a step closer to its business goals of increased revenue, reduced customer service costs, feedback through customer opinions and improving the product overall. Social media is used to mine something called ‘customer sentiment’. I know there is a ‘say whaaat’ expression on your face right now, questioning how an emotion or sentiment can be gauged through an online medium. Let me quell your curiosity, when I tell you it is done through the language and content a consumer used to express their opinions. Certain keywords are parsed, the general tone of the message, status, tweet etc. is analyzed and a report is made on what is the overall opinion of the product in the market.

This might seem irrelevant to some, stating that as long as there is a revenue stream, there isn’t a need for anything else. But you do want that revenue stream to grow don’t you? Social media analytics helps realize how the product will grow based on current user trends and opinions, and how it can be improved further as per the consumer needs. It is always necessary for a business to have an eye on the future of the product and know how to extend its lifecycle for maximized profits.

Social media statistics throws up countless bundles of data, what we have come to call big data, and analyzing such huge amounts of data and making relevant and cognizant reports out of them is no mean task. Social media analytics employs various big data tools and techniques for getting the precise information needed by a business about its product and customers. Big Data gives analysts ample opportunities to explore the various aspects of trends and usage and gives a holistic view of the penetration of the product or service into the everyday lives of the consumers. From this emerged various software technologies and programming languages such as Tableau, Python, Apache Spark, Business Intelligence, and Predictive Analytics among the major ones. The demand and utilization of software to employ Big Data strategies is at its peak now and finds use in elections, marketing strategy, media, retail, science etc. As the data grows, so does the need to analyze and assess it.

Social media analytics has become an integral part of business solutions and strategies rather than just being a supplementary tool. An individual with these analytic skills is highly sought after and this is where we @LearnSocial have captured the opportunity. Our courses on various Big Data technologies and implementation have helped numerous learners get on board with the trend and give them a competitive edge, so why should you be any different.  Log on right now and explore your options!!

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The remarkable instructor community at LearnSocial

One of the major cornerstones of a successful E-learning marketplace is a strong instructor community. We pride ourselves on having industry immersed experts who bring to the table their immense knowledge and skill. LearnSocial works on the principle of providing its learners with the top class training they seek. We put our instructors through rigorous assessment to ensure only the well versed industry experts are available to satiate the learning requirements of each learner. Our primary aim is to give the learners a comprehensive and in-depth understanding of the course so that they come out ready for the on-job challenges.

Our instructor community works with the goal of a collaborative relationship, where the instructors come with a passion and desire to give their learners a wonderful learning experience. Their primary motivation in teaching their courses is giving their learners the best possible resources to garner new and relevant skills. They aim to see their wards as industry ready workers and make them go getters who are smart and skilled. They definitely do not mind going above and beyond the regular teaching rigor to help the learners in any way they can. With all their know-how, they design the course in a manner which is most useful to the learners and ensure that there is enough practical teaching along with the drudge of theoretical concepts. They understand the needs of the learners and are open to feedback on points of improvement, if any.

They are from diverse academic and professional backgrounds and are knowledgeable in the applications of their skills. Each of our instructors has a different teaching methodology and style and brings a novelty with them. But what they all have in common is that their sessions are very interactive and engaging. They adapt as per the class requirements and ensure no one loses interest at any point. This translates to better understanding of the concepts, enabling the learners to complete the course successfully. Their proficiency enables them to maintain high standards of teaching practice.

Having worked in reputed MNCs, they have a practical approach and are efficient in teaching the core concepts. They are abundantly aware of the industry standards and requirements, and are well equipped to impart their know-how of the field in an engaging and efficient method. They have worked on several top notch real time projects and have seen how their technology actually works in the real world. In fact we have instructors who are highly sought after, as some of them have written and published books for renowned publishing houses and there are some who have pioneered the technology they are teaching. Some of them are corporate trainers who coach several professionals of various high profile companies.

While they teach, they also learn. They learn how to be flexible in their instruction, how to make sure the learners are getting what they seek, and how to make the entire experience beneficial. Their competence has given rise to many a success story where the learners swear by the instructor’s capability and knowledge.

Be a part of our revolution and log on to LearnSocial to reach out to us.

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The Changing Face of Learning

Education today has acquired a different meaning from what used to be, say, 20 years ago. Earlier, as per social standards, the only ‘respectable’ professions used to be engineering and medicine. Even the most prescient of people couldn’t have predicted a change of epic proportions that we’re currently experiencing.
What was once considered an ‘offbeat’ career choice has mostly become the norm today.More educational institutions are being set up by the government to cater to the people taking ‘the road less travelled’. Now, it’s considered normal for Mr. Sharma to send their son abroad to study filmmaking, and for Mr. Mehta to enroll his daughter in that coaching institute to prepare for CLAT examination so that his dreams of his daughter becoming a full time female version of Harvey Specter [ for people who don’t watch Suits, it means a lawyer :P] come true. Yes,people. India has finally come of age where people aren’t just daring to dream; they’re getting out and pursuing careers of their choice which is not any longer determined by societal perceptions and parental pressure, but by what individuals are innately driven to pursue.
But with changes come new challenges. There is a noticeable gap between formal education and workplace challenges. There is a chasm between what the industry demands and what the new entrant comes equipped with.
For example, engineering students gain ‘technical knowledge’, which is nothing but tome learning. For example, a mechanical engineering undergraduate is expected to know the inner workings of an internal combustion engine by memorizing the Otto cycle, but little does he know that the companies hiring him will expect him to design newer, efficient mechanisms which is possible only through the use of softwares like MATLAB, AutoCAD, SolidWorks and embedding softwares like AnSYS. Or, a Computer Science graduate will be expected by his company to possess knowledge of Javascript, PhP and HTML for web development, programming languages like C and C++ for coding and SAS,SAP,ERP and Hadoop for metadata analysis.
What could possibly come in handy for these young new entrants are innovative, interactive and affordable courses, which are designed keeping in mind industry-specific skills. And what could make this easily accessible is their availability online. This is where LearnSocial comes into the picture by providing a one-stop solution to every professional conundrum a person faces.
It’s time we had a marketplace catering to the learning needs across a spectrum of learners.

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Android-Say Hi to Google’s blue eyed boy

Android forayed into the tech world as a mobile operating system. Introduced by Google and its OEM partners, it created quite a buzz. It came in with a bang, and how! Android very steadily monopolized the market and is the most widely used mobile operation system with regular addition of fan boys who swear by it.

Every geek worth his salt will abide by Android’s awesomeness. How is it that in a span of 8 years it went on to become the leader in the mobile computing scene? Its beautiful interface, open source nature, and high customizability are its torch bearers. Being free for all to modify and develop, it gave developers the much needed advantage of making changes as and how they pleased. Another brilliant aspect of it is its app marketplace! Several of the apps are free and are open for further tweaks. The only competition it has is itself in terms of the freedom it brings to developers and users.

Through its iterations it goes on besting itself making it the most loved OS. The quirky names for each update only add to its fun element, from Cupcake and Eclair to Kitkat and Lollipop, all the things we love. Yum! android_1Based on the Linux kernel, its user end applications include mobile phones, tablets, wearable technology, car entertainment and navigation systems, televisions.  It current market share is about 75% of the user base and this trend will only go upwards given the current scenario. It has seen an exponential growth from the time of its induction to its current stronghold as the frontrunner in the mobile OS race.

The illustration below gives a glimpse into the platform and its architecture.   android_2Each manufacturer customizes the software to its hardware and the result has Android at its heart with the OEM’s own applications, commonly called bloatware. The biggest companies that employ Android OS are HTC, Samsung and Sony, with newer companies like OnePlus and Xiaomi stepping up the game.

An Android developer is free to develop any kind of app and upload it into the market for other users. What this level of customization allows is creative and user friendly applications. Though there is sometimes a vulnerability of bad software and security, it makes up with its upsides. It may not be the OS we deserve but it definitely is the white knight we need for our growth in the mobile sector.

Wear your Android Developer hat with LearnSocial’s many course on Android app development. This is the best place for you to be part of a huge developer community. What are you waiting for?! Log on to www.learnsocial.com and step into the world of Android.

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How Big Is Big Data?

What is Big Data?  
Big Data is a term used to describe the availability of data & exponential growth; structured, unstructured & multi structured. It’s playing a vital role for all kinds of businesses irrespective of their size. More accurate data may lead to more accurate analyses, more accurate analysis may lead to more accurate decision making & more accurate decision making may help in improvising operational efficiencies, cost reductions, risk mitigation & so on. Earlier times, decision was taken by an organization on the basis of Gut Feeling but now organizations rely on the historical data to make better decisions. This has given more importance to big data.

In 2001 research report by Gartner, analyst Doug Laney articulated the definition of Big Data as 3vs which is still used to define Big Data –

  •  Volume (increasing amount of data)
  •  Velocity (increasing speed of data in & out)
  •  Variety (different formats of data, range of data types & sources)

Why Big Data Matters to You?

Organizations now have various mediums & sources to collect the data but they don’t know what to do with that data. Even if they know what to do with that data, they don’t know what technology to use for big data processing & analyzing. It is rightly said, that earlier times organization’s problem was how to collect data, then a time came when the problem was how to store that collected data & currently the problem is what to do with the collected and stored data. How to make every bit of data collected count? This is the major question that organizations ask themselves.

Talent pool in India!!!

When we talk about the required talent pool that organizations are looking for, we don’t have a huge no. of people who know Big Data Analytics & the required knowledge of advanced technologies for Big Data. Since, Big Data space is evolving & more and more organizations are practicing it, we expect more requirement will be needed in the near future in this domain.

Source – Analytics India Magazine

The right mix of a professional with excellent analytical skills & hands on experience with advanced technology like Hadoop, R, MongoDB & so on is what organizations are looking for. According to latest McKinsey report, more than 2,00,000 data scientists will be needed by the industry (2014-2016). Also, according to a report published in 2011 by McKinsey & Co., U.S. could face a shortage by 2018 of 140,000 to 190,000 people with “deep analytical talent” and of 1.5 million people capable of analyzing data in ways that enable business decisions. Almost same is the requirement across the globe for this era of Big Data.

This Big is Big Data!!!!!

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