Disruptive Innovation: The New Age Mantra for Creating and Ruling a Market

Disruptive innovation has been seen as both the hero and the villain of business marketplaces.  It is defined as an innovation or technology which not only disrupts the market place but also eventually replaces the current market leader. Now this is a motivator for ­startups and newer entrants but sounds a death knell for well established companies. This is in contrast to sustaining innovation in which the existing market contenders better themselves at each step and provide the product and performance that the customers seek.

I’d like to think both these approaches are on the opposite ends of the spectrum, like Batman and Joker. While one tries to be the hero the city deserves, the other disrupts the current order to bring in a new one. There are stark differences to how these technologies approach the market and conquer it. But well, it’s not all black and white.

Let’s see how this actually works and how a disruptive innovation progresses.

When a disruptive technology enters the market, it caters to a very small consumer base with niche requirements. There is a void for this small crowd and this is satiated by a disruptive innovation which brings them a new product that provides value additions and is not offered by anyone else. The product in itself creates a new market for something which was not known before. Now a market leader does not pay much attention on this section of the customers or the new technology as it is not feasible to follow and invest along these lines. They rather place a safe bet on the existing technology at hand as it is in trend and guarantees revenue for sustained operations.

Here the big and established companies are not evil; it’s just that they cannot divert resources to an area where the prospects seem feeble as the market for such a technology doesn’t exist yet. The age old business motto of serving customer needs is of the prime dominance here. But when the product being released starts being above the needs of the consumer, which usually happens when the market tries to adapt to the users, it causes a disparity which leads to them moving towards the disruptive technology which was hitherto seen as not desirable or profitable. This eventually displaces the existing technology and the newer technology takes over, becoming the primary one. So you see this is a cycle rather than a chain of events.

The E-learning industry is still in its nascent stage and is growing. The LearnSocial marketplace is a part of this disruptive technology movement in the education sector and is at the forefront of creating a new market for learning needs. What we do best is replicate the offline experience on the online platform. We present an interactive and dynamic method of teaching which enables our learners to get the most out of our courses. We ensure that the learners have all their knowledge needs met by creating a fluid, engaging learning environment that makes them feel at home, while at home! 😀

Step into the new age learning system. Log on and explore the vast world of E-learning, brought to you at your fingertips by LearnSocial.

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Online Education: The future of how we learn

Do you remember being in class and wondering when was the last time someone brought in a little innovation to teaching procedures? While education has traditionally been classroom taught with the physical presences of instructors and learners, the last couple of years have seen a new entrant into the teaching space: E-learning. This teaching methodology gives you knowledge on precisely what you need and makes for an interactive learning experience.

The cost of traditional education has been ever increasing and getting advanced knowledge or a higher education degree seems like a Herculean task due to the costs involved. This does put a dent in the knowledge pool as not everyone can afford an expensive education, even with the interest and skill. This is where an online education system has become a life saver for many. The OpenCourseWare movement propelled by MIT and Carnegie Mellon was a huge step forward in this revolution as this was the first time college level courses were being offered online for free by the best universities in the world.

Distance education is no longer as distant as any class can be taken online with the same syllabus and expertise of the lectures/instructor. This has brought in a new thought where a new education system is being built from the ground up, a system which has a large reach and is highly accessible. With the increased usage of technology in our day to day lives, it has seeped into most of our activities. The E-learning market has been booming, thanks to its feature of providing classroom teaching on an online/web platform. This form of training and teaching is flexible and unrestrictive. With the expansion and adoption of MOOCs (Massive open online courses), learning is no more constricted to the four walls of a classroom. The level of education offered is of the same high standard, with lesser costs.

Most E-learning courses are not for college credits but serve as vocational and hobby additions. What this system essentially does is connect learners to teachers, beyond physical boundaries. One can learn about almost anything from a well-qualified subject expert from any corner of the world. The beauty of this is that it bridges the knowledge need gap left by the formal education setup. An E-learning virtual environment offers a learning platform that is interactive and offers instant gratification to the learners. This system calls for student participation and involvement at a higher level.

What you see below is the umbrella of E-learning and what it encompasses.

online education_1


The market for this type of learning is still at its nascent stage. The student completion rate is not that great. This model is not an outright success, but has brought our attention to a technique which can be fine-tuned for efficiency. Currently E-learning providers use video conferencing, webcasting and other such tools to present a 2 way learning experience, which the learners can embrace from the comfort of their homes.

Can you believe the global E-learning market value is expected to be over $100 billion in the coming year?! This has doubled from 2013. Such massive growth figures in such a short span points to even further growth and acceptance of the model. India and China have seen massive growth rates in the E-learning platform.

The illustration gives a peek at the E-learning growth rates by Geographic region from 2011 to 2016.

online education_2

It would be a safe bet to assume that adoption of this platform of teaching and learning will continue to rise exponentially in the next couple of years. I believe this is a revolution in the teaching field and will truly help us step into the future with new age learning methodology and platforms.

For long educators have been looking to stir things up and make education more accessible to a larger crowd. The online learning methodology his presented a vast set of opportunities that can lead to well learned crop of generation. There are courses on offer which prepare students for core competencies in the real world, which is beyond what traditional education offers. The platform has opened up avenues for learning that goes beyond anything that is currently available. It has the ability to produce an industry and real world ready masses. This could very well be the unicorn we have been chasing after!




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Become an accomplished Polylinguist and reply in multiple languages

I was to take a connecting a flight from Doha to New York. But there was no board for Qatar Airways. I looked to the left and then to the right. Yet there were no signs of it! I reached out to a receptionist in one of the helpdesks; and she asked me to wait for some more time. Every minute passing by only increasing my bp (blood pressure) coz the time to board the flight was getting nearer and nearer. At length there was a lady who came and sat next to me in the waiting lounge.  I was almost shivering with tension and the freezing temperature of the air conditioner. Very politely she asked me what the case was and I told her the matter. She walked up to the same kiosk where I enquired initially, and spoke in Arabic. The gal at the counter instantly gave a smile and made a call. After around 5 min the lady was back and asked me to go to different gate number where I found the boarding details. My excitement knew no bounds as I got the right flight. Also had a hard realization- ‘How important it is to be polylingual’.

Physiological studies have found that speaking two or more languages is a great asset to the cognitive process. The brains of bilingual people operate differently than single language speakers, and these differences offer several mental benefits. But there are some other reasons to it as well.

Makes you smarter– There are situations in life where it is necessary to know the local language.

Show respect to international colleagues– I still remember my first client meet in my office. I had chill running down my spine when I saw Josh Duke walking down the aisle. I by- hearted the first two lines in German- “Hallo wie geht es” (Hello How are you). It got an immediate smile on his face and I kinda half cracked the business. Thanks to Google. It saved me on that occasion and helped me increase my PR skills with my clients.

Be more sensitive to cultural differences– By studying grammar — for example, the different forms of “you” and how they’re used in different languages — you’ll learn how and why to be more sensitive with business contacts who will appreciate your effort.

Cut-out-the middleman– It’s necessary for you to make your position strong. If you can work as an interpreter in your office, half your job is done. You can also command a higher salary.

Your memory improves– Educators often relate the brain to a muscle, because it functions better with exercise. Learning a language involves memorizing rules and vocabulary, which helps strengthen that mental “muscle.” This exercise improves overall memory, which means that multiple language speakers are better at remembering lists or sequences. Studies show that polylinguals are better at retaining shopping lists, names, and directions.

Brings the world to you– Make new friends, travel around the world, order food at a restaurant; everything is in your hand. If you can speak with a local in their native language, they’ll be friendlier and may turn you on to better spots to visit.


Globe in Hand


Understand your own culture– You’ll draw connections and comparisons between your culture and your new country of study, giving you the opportunity to understand where you come from and how it had affected your personality.

Last but not the least

It becomes easier and easier– Once you have picked up a new language, you will find ways to learn more new languages. E.g. Once you’ve picked up Italian, it’ll be easy for you to learn Portuguese and Spanish, too; and then even French.

Happy Learning!


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Microsoft Excel is practically a boon in disguise- It’s time to be proud of your Excel skills

Hello people, today, let’s talk about something important to deal with progressing within your work environment. As we all know, every job in this world has its own learning and transition phases, wherein you acquire knowledge and exposure, and at the same time commit to new responsibilities. This is an age of competition, where upgradation of skills and talents is inevitable, if one wants to succeed in his or her professional life. You must be wondering why we are talking about all this, isn’t it?

Well, this is only to remind you of that one skill which every senior level supervisor and manager requires, in order to prepare reports and keep a track of the subordinate’s daily activities. And that one skill is learning to use MS Excel. This one reporting mechanism has brought about a revolution in the field of computing, formulas and procurement of data.

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Excel is yet another one of the application models from the MS office suite and is basically an array of rows and columns used to replicate data sets in a user defined fashion. Now, these data sets are arranged and organised into specific formats so as to form meaningful information which the end user will require. Excel comes with various useful and essential features, which again, can be utilised to make significant business decisions. Let me have the honour of taking through this wonderful journey of Advanced MS Excel.

Almost every job nowadays required Excel experience. A senior worker ought to have basic knowhow of Excel components like Sumif, Sumtotal, Vlookup, index matching, array formulas and auditing controls. And no, this is definitely not rocket science. An average individual will need not more than an hour of practise for a week or so to learn these trades. When required, these formulas and features will prove more than useful to quickly chart out performance analysis and achievement reports, which may ultimately appear as your day saviours, especially when the boss relies upon you to deliver at a business meet or at presentation reviews.


It all may look hunky and dory, but at the end of day, when you feel short of resources, with the tables of data within your reach, you have no idea that you can create wonders. The flexibility with the formatting features and pivot tables actually make life easier for many data scientists and analysts. Selecting the right chart and then dynamically interpreting it successfully can provide valuable inputs for the business decision makers and at the same time help you acquire better functional roles in the company hierarchy. Graphs and markers are additional benefits.

Advanced features of MS Excel, such as macros and conditional formatting have been widely accepted as one of the best techniques to covert vague data into helpful info. Real world situations and data can be easily simulated in Excel using various random functions and statistical mechanisms.

It is very simple and convenient to acquire this skill, when you have the correct guidance and training available. We at LearnSocial bring you the appropriate platform to grab this necessary Excel expertise, with learning which comes from proficient instructors who belong to leading IT and non-IT companies in global industries and contain the passion and motivation to impart the years of accumulated working experience with Excel into their learners. LearnSocial is committed towards bridging the learning gap between qualified instructors and Excel aspirants of the world.


Do let us know your queries about our Advanced Excel course and check out the detailed curriculum and more info at https://www.learnsocial.com/online-classes/advanced-excel-course-26 or contact our 24/7 available course coordinators for the same through chat or phone call.

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Why is Apache HADOOP considered as the best thing that happened to the BIG DATA boom?

Hello and welcome to the world of big data. I am sure this is not something you have not heard about since the whole world is already talking and processing big data on every platform. However, the tools being used for the same in each organisation are quite different, which makes a hell of a change in the way data transaction and recording happens. Well, to be very frank, some of us do not have any idea how huge the world of big data has grown around us. Just to give you a clear idea on this, take a look at the picture below, which visibly explains all the sector where big data has made its presence felt.

While the data limits have crossed the gigabyte bucket and already moved towards the zeta bytes (1021 bytes), these big data managing applications are free (open source), others are simply paid (licensed and subscription based). Let me cite some examples for free software tools available for big data analysis being used by various companies at a global scale: the ‘R’ tool, Tanagra, Python, Mahout, SAP Lumira and many more.


These analytic tools use various algorithms and applications to diagnose and find patterns in the data pool and then incur results, which in turn helps organisations to make predictive decisions and form process guidelines and company policies. One of the most widely piece of software that has been globally accepted as a favourable way to tackle big data is Hadoop, and the best thing about this program is that it’s available for free.

Now, talking about big data, a lot of companies have already realised the potential of the big data challenge and the problems that could arise if this growing threat is not tamed. Let’s take a look at the prediction of the share of IT market that, according to the researchers, will cater to big data, depicted by the image below.


Hadoop brought a great sense of relief and found its place among world’s leading brands in the IT industry, who are still using its efficient MapReduce algorithms and file systems to handle large chunks of organisational data. The utilization of virtual machines and coding for testing and configuring jobs provides Hadoop a competitive edge above other algorithms, while concepts like Hive and Pig bring additional bonus for its users. Learning this highly efficient data analytic software certainly has great prospects in the IT and non-IT business markets today and definitely provides lucrative job opportunities.

Apache Hadoop comes preloaded with a group of wonderful apps and features that effectively help to manage multiple functionalities. A good Hadoop analyst has to know the proficient use of each Hadoop component and its usage, without which Hadoop becomes yet another piece of data analysis software like the others. In order to achieve correct expertise with Apache Hadoop, LearnSocial has devised an extensive curriculum and brought highly experienced and qualified instructors, who not only have real time project experience in big data analytics but also are fervent trainers in their respective domains. These instructors come with vast knowledge in the big data arena while working with leading IT and retail-oriented firms like IBM, Google, Amazon, Deloitte and many more.

The kind of exposure that Apache Hadoop brings to your IT career is unimaginable. With the apt practical insight and decisive ability of algorithms to fully operate the big data necessities of an organisation, it can actually be fun to roll over different profiles and responsibilities while getting promoted in the field of data management. However, making the right moves would also mean that you should have the appropriate know-how of the big data architecture and Hadoop administration.


LearnSocial, the leading online learning platform, would like to invite Apache Hadoop aspirants and big data professionals to explore various opportunities along with the in-depth course curriculum at the link mentioned below and also get in touch with our course coordinators for a detailed info on the course delivery.

https://www.learnsocial.com/online-classes/big-data-hadoop-development-12Hadoop Development

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ANDROID – the fastest growing operating system in the market

The Android technology with smartphones has already changed our lives and made us dependent on the operating system completely, since its inception. Almost everyone has a cell phone with an Android version of OS installed in it and this has somehow revolutionalized the way we use electronic gadgets and social media in everyday life.

Have you wondered how this technology originated, evolved, processed and executed in order to convey it to the masses for user experience we share? How can the ability of desktops and laptops with huge operating systems as Windows, Linux and Mac be compressed and prepared to be implemented for mobile usage?

These are kind of questions that we are going to talk about and try to broadly answer in this post.

android-bannerThe Android application framework gives you the freedom to design, develop and demand more out of your usual mobile technology. The whole world is now enchanted with how android brings everything together on their cell phone screen with the ease of touch and scroll. How this is achieved behind the screens is quite a different story altogether, which I am sure you would want to find out.

It was all black and white until a bunch of innovative thinkers, headed by Andy Rubin (considered as the founder of Android, and co-founder of Danger, well known for hardware design and software services for mobile computing), came up with the idea of T-mobile, which was the first smartphone to introduce the App marketplace, later widely known as Android market and became popular with iOS. At this point in time, while you are reading this, Android has captured the position of being world’s largest used mobile OS and without a doubt, the highest selling as well.

Android, primarily developed for use in touch-based devices, is now being utilized with multiple gadgets such as smartphones and tablets with user interfaces for televisions, cars, & computers to be used around a wide range of open source applications with the Google play advantage. It has travelled through a lot of versions that comprise of Cupcake (1.5), Donut (1.6), Éclair (2.0), Froyo (2.2), Gingerbread (2.3), Honeycomb (3.0), Ice cream sandwich (4.0), jelly bean (4.1), Kitkat (4.4) and finally the current version Lollipop (5.0), which have all been named after desserts. To find more, visit http://www.android.com/history/.

Android-OS-VersionsAndroid application development is not just another programming, analytical or database concept, it is a world of opportunities in itself, where every individual has the chance to innovate and excel while launching new exciting levels of value based components. Become a part of this huge revolution of the new millennium while this is still happening, else you are definitely losing out on something big.

To help you learn this amazing technology, LearnSocial brings a promising ride of Android application development as an online instructor-led interactive course. Log on to http://www.learnsocial.com/course/9/ANDROID-DEVELOPMENT and contact our course coordinators to enroll today.

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Machine Learning with Apache Mahout – How does it help programmers?

While every other IT and business giant is unconditionally dependent on big data for almost everything, this technology is playing a vital role in crafting the IT infrastructure of these organisations. Apache Mahout has been globally accepted as the most reliable solution in retaining data behavior with the use of its predefined scalable algorithms, which is what Machine Learning is all about.

Here, we will try to understand why everybody is talking about Machine Learning and what does Apache Mahout have to offer? This post will definitely cover most of your queries with regards to Apache Mahout. Before we take a dip into the concepts of Apache Mahout, let me introduce you to the basics:

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I know you have loads of questions swirling in your minds about the need for such a technology when we already have so many applications working on big data platform, isn’t it?

To answer this, let’s go back to the emergence of the big data that caused the boom of data management systems like Apache-Hadoop, an immediate requirement of automated data processing equipment had appeared, which sooner or later had to be fulfilled by some new technical tool.

This leads to yet another question, how does Mahout help in such a scenario?

Mahout is a revolutionary set of programmable algorithms that learn with the help of user data input and then operate by building models on the same, based upon added features like scalability and modularity. This might sound a little bumpy, but don’t worry, this is just the beginning! Read on and find out how Mahout uses latest technology trends in solving most of the issues that data analysts face today.

Mahout uses the following concepts to work upon huge loads of big data:

Recommendation: To get you a heads-up on this theory, this works on the collaborative filtering principle, this in turn, is a process of filtering data for information or patterns using collaboration techniques using more than one source or viewpoints. Take a look at the below Image, it shows a flow chart of how recommendation works for a Java app.

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Collaborative Filtering: This exclusive feature of the Mahout machine learning programming deals with the mining of User behavior with the help of pre-recorded data and makes product recommendations.

This can be further simplified with examples of major web marketing companies like Amazon and Flipkart who use this feature to utilize pre-recorded user preference data while capturing login info and develop own product recommendations, which in turn makes the web application more user friendly and improves website performance, thus generating better sales.

Clustering: The method of grouping certain items within a particular class such as web pages or newspaper articles and further organize them into naturally occurring clusters proves as added advantage for Mahout Programmers, and these items have to belong to similar traits. This is like when text documents are grouped into topically related documents.

Classification: Mahout Algorithms tend to learn from existing categorizations and then assign unclassified items from the data clusters to the best category they relate to. Hence, data sets are allocated to the related groups they follow by the help of automated technology of machine learning without the need for manual distribution and sorting.

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I am sure your brief encounter with Mahout Basics here gave you a better picture of how this technology works. Are you interested to explore its functional algorithms in depth?

Then,what are you waiting for? Log on to LearnSocial.com with your email and jump into an enchanting and happening world of online learning with our wide range of instructor led trainings.

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Big Data in Retail Industry

Hey folks!!!! Hope you all are doing great & had a great weekend.

Today we will be discussing the use of Big Data in Retail industry

Retail industry is among the early adopters and innovative users of big data. But they had the challenge of tackling the huge data since 1970s when barcodes were first introduced to scan the products at POS along with surveillance cameras sending huge amount of data to data centers. All these are challenges Retailers face to capture, store, cleanse & analyze all the data they collect. Further, to add to the challenges, consumer’s interaction with social media & internet which generates billions of data points that can be measured via clicks, page views, time spent on per page etc. flood the data centers.

Big Data analytics is helping retailers to capture, store, cleanse, process & analyze data. According to Mckinsey report, Big Data Analytics can raise the operating margins by as much as 60%.

Here is a list of main categories where retailers employ Big Data Analytics –


1. Assortment Optimization – Deciding which products to carry in which stores based on local demographics, buyer perception, and other big data; this can be termed as assortment optimization that can increase sales materially

2. Placement & Design Optimization – Brick-and-mortar retailers can also gain substantially by optimizing the placement of goods and visual designs by mining sales data at the SKU (stock keeping unit) level

3. Seasonal Optimizations – Consumers make purchases of certain products during certain period or season. This data can be used to maintain minimal availability of particular products during particular season thereby avoiding stock outs

4. Pricing Optimization – Retailers today can take advantage of the increasing granularity of data on pricing and sales and use higher levels of analytical horsepower to take pricing optimization to a new level

5. In-store Staffing Optimization – Depending on the data of consumers visiting a brick & mortar store, staff can be hired optimally to serve the consumers better

 Supply Chain

1. Inventory Management – With the additional detail offered by advanced analytics & mining multiple datasets, big data can continue to improve retailers’ inventory management

2. Supplier Negotiations – Leading retailers can analyze customer preferences and buying behavior to inform their negotiations with suppliers

3. Warehouse Space Optimization – Warehouse space can be utilized optimally with the data available for production, shipment of products & so on

4. Distribution & Logistics Optimization – Leading retailers are also optimizing transportation by using GPS-enabled big data telematics and route optimization to improve their fleet and distribution management


1. Sentiment Analysis – Sentiment analysis leverages the voluminous streams of data generated by consumers in the various forms of social media to help inform a variety of business decisions

2. Web Analytics for Online Consumer Behavior – To analyze consumer behavior online, frequent pages visited, products usually viewed etc. specific products can be targeted to every consumer

3. Customer Micro-segmentation – The amount of data available for segmentation has exploded, and the increasing sophistication in analytic tools has enabled the division into ever more granular micro-segments. This is known as Customer Micro-segmentation

4. Advertising & Promotion Campaign Analytics – Companies can analyze data to understand where to spend their advertising & Marketing budget in order to effective

5. Cross Selling – Cross-selling uses all the data that can be known about a customer, including the customer’s demographics, purchase history, preferences, real-time locations, and other facts to increase the average purchase size

6. Location Based Marketing – Location-based marketing relies on the growing adoption of smartphones and other personal location data-enabled mobile devices

7. In-store Behavior Analysis – Analyzing data on in-store behavior can help improve store layout, product mix, and shelf positioning

8. Multichannel Consumer Experience – Usage of big data to integrate promotions and pricing for shoppers seamlessly, whether those consumers are online, in-store, or perusing a catalog. This is known as multichannel consumer experience

9. Loyalty Programs – Loyalty programs are structured marketing efforts that reward and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm


1. Performance transparency – Retailers can now run daily analyses of performance that they can aggregate and report by store sales, SKU sales, and sales per employee

2. Labor Inputs Optimization – This can create value through reducing costs while maintaining high service levels

3. Demand Based Production to avoid Stock-outs – Depending on the data available for demand of certain products in the past, future predictions/forecasting can be done & accordingly production can be followed to avoid stock-outs & over-stocking

4. Personalized offerings for Consumers – With the availability of micro & minute data available of consumers, personalized offering of products can be possible. This helps in building & maintain relationships

New business models

1. Price Comparison Services – It is common today for third parties to offer real time or near-real-time pricing and related price transparency on products across multiple retailers. This way price comparison can be done

2. Web-Based Markets – Web-based marketplaces, such as those provided by Amazon and eBay, provide searchable product listings from a large number of vendors.

I hope this information helps!!!!

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Should I start writing today?

Writing good English is an art. But nothing comes naturally till the time we do not make a conscious effort from our side. I keep telling my readers; ‘TO START’ is what is important. Take 5 min of your time and think. What is that ‘One Topic’ that turns you on? What is your passion? What are your hobbies?

I am sure you will have definite answers to these questions. And here I am! I just gave you the clue on what to write. Now that you have a topic I am sure you are engrossed with the next set of questions. Who will read my writing? Who am I writing for? And why is writing necessary? Huh! That’s too many questions to answer in one go. So let me go step by step.

Why do I write?

I will start the answer with a question. When you need a job, do you go the interview directly? You may ‘Yes’ if it is a walk-in. But how many walk-ins do you attend to? Not many, isn’t it? What we rather do is write an effective resume and post it in various job portals. Most of the portals ask for a personal info. In that case we need to ensure that the choice of language is catchy to draw the attention of the recruiter. Now do you realize that you need to first start writing to benefit yourself?

Let’s take another instance on a lighter note. If you are a bachelor and are looking for a right match, you log-in to a matrimony site and create an account. What are you doing there? You are trying to sell yourself. What is your USP (Unique Selling Point)? It’s nothing but your writing skills. Floury English and proper communication will lead you to a right match. Am I not right?

And if you can’t write effectively, it will lead to this…..


Source: http://idiva.com/photogallery-relationships/10-hilarious-matrimonial-ads/19436/7

Can someone tell me what it means?

Before you fall in trouble with similar instances, it’s high time to START writing.

Can you give me some tips?

Ofcourse I can! Here are few things that you need to remember at the time of writing a letter, agenda, email, etc.

  • Know why you are writing– It is extremely important for us to understand why we are writing. The way will write to my friend will not be the way that I will write to my Boss. There has to be a clean distinction in the two. My blogs will be personal, but my office mail has to be standard. Till the time you don’t have a clear answer to this question WHY, never proceed with the writing.
  • Understand your readers- Sometimes we get overwhelmed with ourselves and lose focus from our readers. We have to get the basics Okayed first. Am I writing for myself? If not, who am I writing for? And if I am writing for one person or many, what is that they would like to know about what I am writing? An ATM counter showing ‘Out Of Order’ tells us that we cannot withdraw cash or enquire about the balance on my account now. But does that also say “Where is the nearest ATM located”? Or, “When will this one be fixed”? Most of the times we tend to write what WE want the readers to know. However, we need to put ourselves in their shoes and see what THEY want to know from us.
  • Write your first draft quickly– Let us all accept that no one is perfect in writing and we all can make mistakes in the very first go. Therefore, it is highly important that we make the first cut quickly so that we can make as many additions and alterations needed to make it look perfect.
  • Revise and Edit– As soon as the first cut is done, revise, edit, add, alter, do whatever…. but make it look presentable. Also see that all possible queries, that the reader may have in his mind; has been addressed.
  • Be relentlessly clear– Clarity of thought and articulation is a rare combo. Do you have a choice????Not really:) We have to make sure that we use lucid language and our intent of writing is extremely transparent.
  • Don’t waste words– I would like to give an example here.

Mail Demo

If you think that the links are relevant, then why do we add the line- Hope they are useful? Aren’t you contradicting your own thoughts? What is ‘thread itself?’ Can someone explain that to me please?

  • Relax and find right tone- This is a thumb rule for sure. When you are not in the best frame of mind, there is no need to proofread a document or write something new. You will only mess up with your vocab and will go nuts rectifying it.

Well, that’s all from my side as of now. Keep watching this space for more:):):)

Anindita, Language Specialist









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Tips for Effective Social Branding on LinkedIn


Let’s face it – nowadays, before meeting anyone, we seek their profile on Facebook to check up on them. From their Display Picture, About Me section, Groups, Likes etc., we scan all information that is publically available about them, which in turn helps in creating a perception about them. Similarly, more and more recruiters are looking at your LinkedIn profile as a preliminary scan for any job application, which helps them create a first impression about you on the pretext of checking up on your professional history. Whether you’re a fresher, an experienced professional or even an entrepreneur, your LinkedIn Profile could be a prominent stepping stone to a plethora of career opportunities in the future. Similarly, from a business perspective, it is crucial that your company, no matter how big or small, have an updated and active LinkedIn page for both existing and potential employees to connect with your company as well as track its activities and events. Whether you have a profile or a page, branding yourself socially on LinkedIn matters a lot.


Here is my take on how to turn your LinkedIn profile/page (p/p) into your unique Social Brand that sets you apart from others in a more structured and specialized social networking environment offered by LinkedIn. First, keep in mind the following pointers to keep your USB a strong one:

  • Don’t Design your P/P like Facebook

While running multiple pages and integrating content on multiple social media sites is beneficial, LinkedIn requires a certain level of sophistication and rich content as compared to Facebook or Twitter. So be careful before you post a picture or share random, irrelevant content on LinkedIn.

  • Update Information Regularly

Whether it’s a new job, or a new product, employees and employers alike are following your LinkedIn p/p carefully, and any information about a new job or shared content shows in their news feed. Thus, you must keep updating the information on a regular basis to keep your fellow users and page followers in the loop.

  • Keep It Crisp

Your p/p should be content-rich, but don’t overdo it. It is important for you to use the right keywords in the right manner to make sure that your p/p comes up in the top search results for your chosen industry and/or job.

  • Get Good Endorsements

Any profile looks better when endorsed by fellow employees/mentors. Similarly, sharing endorsed content on your company page helps strengthen your social brand by instilling brand equity in the page followers.

Keeping these tips in mind while managing your LinkedIn p/p will not only help in creating your unique brand, but also enable you to create genuine visibility about you as a professional or a company that other professionals can seek out and connect with. This will also enable you to develop appropriate content, which can greatly help you in running LinkedIn-specific social media campaigns for your page successfully.

Want to know how to run a LinkedIn marketing campaign? Stay tuned for more from LearnSocial…

Aakanksha Khanna, Partnership Associate






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